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The Design Thinking approach is a method of problem-solving that focuses on human behavior and needs. The process employs empathy, numerous idea generation, rapid prototyping, and continuous testing to tackle complex challenges. 5 PRINCIPLES OF DESIGN THINKING IN HEALTHCARE PATIENT OR PROFESSIONAL CENTEREDService design should be experienced trough the customers eyes. CO-CREATIVEAll stakeholders including the … Read more
Project Brief To study a brand and it’s touchpoints and propose an advertisement campaign that would include 2 touchpoints. This would help us understand the basics of a digital experience strategy. Role Individual project done during my Masters in UX Design Selected Brand Why Myntra? I selected Myntra because online shopping has increased in the … Read more
Project Brief To select a brand, explore its touchpoints, understand the end users and propose an intervention to any of the brand’s touchpoint (app, website, showroom) using emerging tech (AI, AR/VR, IoT). Role Solo project during my Masters in User Experience Design. Selected Brand Why Myntra? I selected Myntra because online shopping has taken over … Read more
Author: Donald A. Norman. He is an American researcher, professor, author and the director of The Design Lab at University of California, San Diego There have been two titles of this book. Don Norman’s academic friends praised the first title, The Psychology of Everyday Things (POET). The Design of Everyday Things (DOET) was a more meaningful … Read more
This project is about enhancing the customer experience of the existing, YONO SBI App – Fintech/Banking product with digital touch-points. Following the 6-D process, we mapped out the current customers journey’s for various user segments and identified problem areas in their overall experience with the product. Later by applying the 6-D process we came up … Read more