Project Brief To study a brand and it’s touchpoints and propose an advertisement campaign that would include 2 touchpoints. This would help us understand the basics of a digital experience strategy. Role Individual project done during my Masters in UX Design Selected Brand Why Myntra? I selected Myntra because online shopping has increased in the … Read more
Project Brief To select a brand, explore its touchpoints, understand the end users and propose an intervention to any of the brand’s touchpoint (app, website, showroom) using emerging tech (AI, AR/VR, IoT). Role Solo project during my Masters in User Experience Design. Selected Brand Why Myntra? I selected Myntra because online shopping has taken over … Read more
This project is about enhancing the customer experience of the existing, YONO SBI App – Fintech/Banking product with digital touch-points. Following the 6-D process, we mapped out the current customers journey’s for various user segments and identified problem areas in their overall experience with the product. Later by applying the 6-D process we came up … Read more
This is an assignment for the subject Service Design of an University – Ajeenkya DY Patil Pune, which is an attempt of a UX Design project of a much larger scale than the ones we had previously attempted. This large scale does not mean more quantum of screens, rather it means more stakeholders and a … Read more
About Craft + DIY Website: Craft + DIY is a DO IT YOURSELF tutorials of various categories like paper craft, glass painting, canvas painting, etc.